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Showroom · City Walk, Dubai · Completed 2023

Lucid Motors Showroom

A 120 sqm showroom fit-out designed to present the vehicles and their details with clarity.

SectorAutomotive showroom
LocationCity Walk, Dubai
Area120 sqm
Completed2023

01 / Design vision

Give the vehicle space to speak.

A darker, carefully lit setting puts the cars at the centre of the visitor experience. The surrounding displays provide context without competing with the vehicles themselves.

02 / Material direction

A palette that gives the space its character.

Charcoal

Silver

Warm grey

Black

03 / The setting

The vehicle takes centre stage.

The showroom uses a restrained backdrop and directed lighting to draw attention to the vehicles. Open space around the display supports a clear view of the car from several angles.

04 / Product discovery

Details beyond the bodywork.

Wall-mounted exhibits and finish samples expand the showroom experience. They give visitors another way to engage with the vehicles through their components and material choices.

05 / The visitor journey

Display and conversation work together.

The reception point and product displays share the same interior language. The 120 sqm fit-out brings these different moments together within a compact showroom.

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